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January 27, 2016 IT News

iPhone 5se could not solve the problem of Apple sales growth

Apple first quarterly report is releasing soon. Its profit might reach a new record. Its first quarterly report of 2015 increased 37% (YOY). Some analysts feel its growth rate might just increase 1% (YOY) for the first quarterly report of 2016.


The 4-inch iPhone 5se will apply the 2.5D glass, A8+M8 processor, add the NFC feature for Apple Pay. It continues to use the application that iPhone 6s uses, such as Bluetooth 4.2, VolTE and 802.11ac Wi-Fi.

iPhone made a great success since its release. Its sales grew fast in the past few years. However, Apple also meets difficulties for sales substainable growth as there are fewer hightlights for its new series.

Apple launched Apple Watch, Apple Pay to explore the new field and promote its iPhone. The sales for Apple Watch doesn’t seem positive. Apple Pay has great potentiality to develop in financial industry. However, there are still difficulties for Apple Pay to go through.

Go back to the topic of iPhone 5se, it is set to replace iPhone 5s. It applies with advancer configuration, so its selling price won’t be under iPhone 5s. The current official selling price for iPhone 5s is more than 3,000 yuan. Apple still hopes to sell more iPhone in the same market instead of exploring new market.

Users might feel uncomfortable to use 4-inch screen iPhone since they are customed to use bigger screen. iPhone 5se might has less attraction in comparison with iPhone 6S, or even with iPhone 5s.

It might be more important for Apple to attract more Android users that offers iPhone costs about 2,000 yuan. They might wish to use iOS system but won’t spend another3,000 to 5,000 yuan to experience. iPhone 5se is still beyond their financial budget.

Therefore, it seems hard for iPhone 5se to improve Apple sales volume. It could be possible if Apple provides cheaper iPhone in the future.

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