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July 15, 2016 IT News , , , ,

IDC & Gartner: Mac Shipments Slump for Third Straight Quarter

Apple sold between 4.4 million and 4.6 million Mac in the second quarter, a year-over-year decline of between 5% and 8%, according to the two largest technology search firms.

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Both IDC and Gartner pegged Mac global shipments in the quarter that ended June 30 at lower numbers than during the same period in 2015, even as those of several Windows PC makers increased. Historically, Apple has grown Mac Sales while the broader personal computer market has faced an unprecedented slump. 

IDC estimated Mac shipments for the June Quarter at 4.4 million, an 8% reduction from 2015, dropping Apple from fourth to fifth place on the list of top OEMs (original equipment manufacturers). Meanwhile, Gartner put Mac shipments at 4.6 million, a decline of 5%, and like its rival, said Apple was No.5, behind Chinese device maker Asus.

Apple will suffer its third straight quarter of year-over-year Mac delines if the estimates are accurate. In the modern era, after the introduction of the iPhone in 2007, the Mac’s toughest stretch was a four-quarter string of contractions in 2012.

At that time Apple’s reaction is to cut prices of its flagship models, the MacBook Pro.

This year Apple has been at a sales disadvantage because it has not recently refreshed its laptops, which make up the majority of Mac shipments. According to the MacRumors Buyer’s Guide, which tracks the time between model release, it’s been 14 months or longer since Apple updated the MacBook Air or MacBookPro lines. Traditionally, sales jump at the launch of refreshed or redesigned Apple hardware, Macs included.

There is no guarantee that the IDC and Gartner estimates will be on the mark. Both researchers have missed at times badly, and in fact, their numbers appeared optimistic when compared to the usual growths from the first to second quarters in the Mac’s past.

Since 2007 the sequential growth from the January to June quarters has averaged 8%, and just 2% since 2010, when the iPad debuted. However, IDC has projected a quarter-over-quarter gain of 10% while Gartner’s 13% was even more bullish.

Apple will reveal its Mac sales numbers on July 26, shortly before it hosts a 2 p.m. PT earnings call with Wall Street analysts.

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Estimates of Mac shipments for the June quarter were down 6% on average from the same period in 2015. If accurate, they signal the third straight quarter of declines for Apple.

To learn more about the maintenance of macOS, visit this tech site.

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