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August 4, 2016 IT News

Boycott failed: Russian VimpelCom resells Samsung products again

With the great demand on Samsung Galaxy S7, Russian VimpelCom who boycotted Samsung products for more than one year announced to resell its products. MegaFon PJSC, the second biggest Russian operator expressed willingness to cooperate with Samsung as well.


VimpelCom announced on Tuesday that it would resell Samsung products again as this brand enjoys a great popularity among consumers. MegaFon PJSC, who also boycotted Samsung products last year, claimed it was negotiating with Samsung Electronics ando its cooperative manufacturers.

The boycott event started in May, 2015. Before that, Mobile TeleSystems PJSC, Russian biggest mobile operator, started selling Samsung products with lower prices as it could enjoy some discouts with great orders. Then VimpelCom stopped selling Samsung electronic products among 3,000 stores in Russia. MegaFon and Euroset joined the boycott then. Euroset is owned by VimpelCom and MegaFon.

However, Samsung develops faster. IDC reported that Samsung Electronics sold most devices in smartphone field and its revenue was larger than Apple’s. It revealed a statistics in March that the demand of Galaxy S7 was 80% higher than Galaxy S6. Under this situation, Mobile TeleSystems made an increase of 63% of smartphone sales in the first part of 2016.

VimpelCom, MegaFon and Euroset have over 10,000 stores in Russia. Euroset is not confirmed whether it will resell Samsung products.

IDC predicted that 26.6 million Samsung smartphones were sold in Russia last year, with a total value of $ 4.4 billion. It revealed Samsung smartphones accounted for 25% of all sold smartphones in Q1. Mobile TeleSystems is for VimpelCom’s decision.

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