As the year 2016 soon is nearly over, many top year-end lists are coming out. The market research company Nelson released a report ranking the top U.S. smartphone apps of 2016, among which Facebook and Google control 8 out of the top 10 seats.
Top Smartphone Apps of 2016 Ranked by Nielsen
Social media apps still hold the dominant position on people’s phones. Facebook again took the lead as the top smartphone app, followed by its Messenger and Google’s Youtube. Facebook owns more than 146 milllion average users each month, Facebook Messenger over 129 million, and Youtube more than 113 million.
Among the top 10 smartphone apps, the apps with highest year-over-year change are Amazon App, with a 43% increase in users from 2015, and Instagram, with a 36% growth. Instagram, which Facebook acquired for $1 billion in 2012, ranks as eighth most popular app in the 2016 list and has 74 million average montly users.
With YouTube, Google Maps, Search, Play and Gmail ranking from third to seventh, the search giant Google grabs five spots on the Top 10 apps list, and it has over 508 million users across these popular apps. The company’s influence ranks the top.
The company also revealed the top U.S. Smartphone operating systems by market share. In the third quater of 2016, Android operating system occupies 53% marketshares, and Apple iOS owns 45%. Two percent of U.S. Smartphone owners use Windows phones to access their apps, and one percent use BlackBerry.
Nielsen Holdings PLC is a global information, data and measurement company with headquarters in the United States. In 2016, American Marketing Association ranked Nielsen number 1 among top 50 Market Research Firms in the United States.
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